Social Media – It’s How We Communicate Now

If you have a business on or offline, you need to be marketing with social media. I hate to say it to anyone that has been around and still thinks that things haven’t changed, but they have. Not only have things changed, but dinosaurs like newspapers and even TV lately, are not where most people get their information.

It’s fine to use a little bit of everything for marketing to have both an online and offline strategy, but the main focus and future is online with social media sites such as Facebook, Twitter and YouTube. Social Bookmarking sites need to be on your radar too, these are sites like Digg and Stumbleupon. Social Bookmarking gives you backlinks to your sites through the votes of your readers. If you plan on being around, do not ignore these. Building backlinks is tedious and yes, boring, but so important to getting traffic from SEO and simply getting more subscribers. Back to social media. It is not the cure all to traffic, but has to be built over time and nurtured. Rapport with your friends and avoiding a hard sell while giving people a source for inspiration and a real person to accompany that can pay dividends later. You are looking for branding and the creation of trust. Give away what you can first and continue to do so, the rewards will come around later if you do this the right way.

The combination of social media and social bookmarking is your best approach for the time being. Always include your contact or blog/website info gently into your posts, responses or articles, remembering that no one really wants an in your face sales pitch and that relationships are what lead to sales and referrals from others to you. It is OK to show the real you in social media as people want to know who you are and what you are about. You do not have to reveal too much, but photos of you doing things that people can relate to or be inspired by are priceless. Also, your interests, as long as they are not too political or controversial (does not apply to celebrities or other rock stars) can be a good thing. If you are into a charity that helps people less fortunate or with a serious challenge, let them know. The more you help, the more you will receive back in return.

To sum things up, get involved with social media and bookmarking sooner rather than later and you will be better off for doing so.

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